Conference

What's the best way to archive a show? How can you take a long capture and throw out the unused footage? Are you confused by the Media Manager? Would you like to avoid it mangling your footage? This session covers the ins and outs of how to manage projects and footage in Final Cut Pro.

In this session we will cover the powerful particle generators included with Apple's Motion 3. We will pick apart a few of the included Library samples and make some of our own. Come learn how to master write-on effects, light, fire, smoke and atmospherics, in 2D, 3D and beyond.

HD Production has come of age. High Definition tools come from a broad and extremely varied background. This intensive session will get attendees up to speed on all HD formats available, where they are used, how they are used, and startup costs involved in the various HD options.

Starting a podcast has its challenges but can be easy from a content perspective. This session explains some tips and inspiration of what you can do when your well of ideas begins to run dry. Learn how to identify great guests, research story angles, and find out the best sources on the web to gain relevant content and show topics. Want to add guests and interviews? This session will also explain some techniques on landing those experts for your podcast.

There are over 20 different plug-in manufacturers for Final Cut Pro. And then there are After Effects plug-ins and FxPlugs. Which plug-ins do you need to have? What should be a definite part of your toolbox? This session will show you what plug-ins will make your life easy.

There’s a core group of effects that clients always want… but if you don’t know the basic recipes, you’re in big trouble! In this session, we will run through a short-list of some of the most commonly used techniques. We will break down how they are put together, and where and how they are applied. In the end, you will see that the underlying work in the majority of effects is pretty simple and that a basic knowledge of these techniques allows you to tackle a great range of work.

This session explores the variety of shooting needs for various scenarios from low budget Indies to sports, news, and commercial spots. Varied types of productions have varied needs on set, whether it's for high-end production, commercials, sports or just podcasting. Gary Adcock will guide you through the intricacies of all the tools needed for your next project from entry level to digital cinema. He'll also discuss the camera and accessory upgrades available for those looking to move to the next level.

Need to create great looking video that works on a small screen (and has a smaller budget)? Don’t miss this informative class that will share secrets on creating professional-looking video that works with both podcasting and video-sharing technologies. Learn important steps to plan for success as well as best practices that will improve the look of your product. An emphasis on real-world case studies will ensure this class offers valid information.

Suddenly your client wants to slow the shot down to be like a Sam Peckinpah blood ballet. They also think another shot isn't funny enough so they want you to speed it up like a Benny Hill short. And then they want a speed ramp during that action shot so it can go from full speed to slow motion and back up to full speed again. Meanwhile you're thinking, "these are gonna look terrible." Or are they? In this workshop we'll look at several tools and techniques that will allow you to become a master manipulator of time.

Too many users skip over the timeline and go right to playing with filters and effects when they first start using After Effects. But if you learn to master the timeline, you master the power of After Effects. Learn to unlock the mystery of one of After Effects most overlooked feature sets.

HD delivery options continue to grow at an astounding rate, making transfers and conversion more complex than ever. Come learn to author and convert video for a variety of outputs. There’s a lot to cover before sending your "finished" project back to the client or for broadcast delivery.

You have a valuable brand – and you’re looking to promote it online. Getting attention for your brand from New Media is critical to having long-term success… it’s all about engagement! Using many of Paul’s real world examples, especially from the wildly popular show he produces, MommyCast, as an example, Paul Vogelzang will show you how he has marketed partnerships with major brands such as Procter & Gamble, Microsoft, Dixie, and many others, using an extremely viral Web 2.0 approach. Paul will show you how he has taken a completely new concept and show, and turned it into a forum for massive promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Paul has been featured in BusinessWeek, The Wall Street Journal, CBS News, NBC, Hollywood Reporter and other national media outlets.

Color correction isn’t only about fixing improper white balance or color temperature, but also about creating a consistent look or style in your scene. Even the most technically calibrated image can be enhanced with Final Cut Pro’s powerful color correction abilities. In this session, we will show you how to use Final Cut Pro’s video scopes and range check tools to evaluate your video. You will learn how to use the color corrector filters to improve poorly shot footage, how to perform comparisons to achieve shot-to-shot consistency, and how to do spot correction to enhance specific areas of a shot.

Whether you're using DV, HDV or uncompressed, we will look at some of the best fonts, colors & techniques for getting the best quality titles for your projects. This class will cover the fundamentals of typography, and is aimed at any beginner, whether you use Final Cut Pro, Avid, Motion, After Effects or anything else.

We are finally at the point where we can work onset with tapeless tools, however many problems and questions still remain within the acquisition and postproduction workflows. Join Capture Specialist and Post Supervisor, Gary Adcock, to explore the practical application of tapeless acquisition and its place in a modern production workflow. Insights will cover Professional tapeless techniques for Film and Commercial style acquisition and archiving.

You want an engaged community. You want your audience to interact with your show and help spread the word and you want to target specific stakeholders, groups, and micro-audiences using New Media. Most importantly, you want to keep them coming back again and again. In this session Paul will help you discover three crucial ingredients for creating effective content that builds a large and loyal audience. The right balance of all three ingredients brings exponential success. Yet most show producers neglect at least one (and often even two) of the three ingredients. Using examples from successful New Media productions, Paul will demonstrate how to incorporate all three principles to form the right balance.

Face it, computers are troublesome. Hard drives break, projects become corrupt, and far too often you're fighting with your system. We will go under the hood of the Final Cut Pro system to better understand how and why it works, the way it works, as well as what to do when it doesn't. Come learn how you can save time and money by fixing the small problems without having to call the experts.

Illustrator's print orientation and the challenges of editing vector images have scared away many, yet it has long been one of the secret weapons of many top designers. In this workshop you will learn Illustrator basics such as working with objects, mastering the pen tool, cool text treatments, manipulating paths, and working with blends. You will also learn how to create shapes and turn them into great 3D animations using third party tools.

Coming Soon.

Dusty Wright discusses his techniques in booking guests, preparing for interviews, asking the right questions, etc. All the basic do's and don'ts with potential guest interviewees. Also how to deal with the PR agencies and managers of the potential guest. Learn how to deal with celebrities from a seasoned pro and former agent of the William Morris Agency turned interviewer.

You've spent days on hours worth of rough cuts, and the time has come to fine-tune your edits. You use the Blade tool all the time but an experienced editor will tell you there are better ways! This session will teach you how to trim faster and better. Learn how to take full advantage of Final Cut Pro's tools for dynamic trimming, trimming on-the-fly, multi-track asymmetrical trimming, and maintaining sync. If you're looking for ways to speed up the editing process, this session is for you.

Ambient, point, directional, spot. This class will explore all of the lighting styles in Apple's Motion 3, and go beyond, to create a variety of lighting effects with color, behaviors and keyframing. We will push the limits of Motion's 3D capabilities and explore its limitations and unique tools.

Coming Soon.

This session will give the novice, or even the seasoned pro, a check list of things to do to ensure that your video podcast has the look, sound, and professionalism of broadcast quality content.

Apple's Final Cut Server is a new and extremely powerful digital asset management, automation and collaboration tool. But what does that all mean? In this session, we'll define what Final Cut Server does as well as take a look at hardware setup, software setup, automation and working with sample projects. Final Cut Server is a perfect addition to any Final Cut Studio based production company -- come learn how it can help you.

Coming Soon.

Understanding the terminology and technology in the future Production and Post workflows can be daunting. Bits and bytes, DPX, DI, DCI, 8 bit, 10 bit, 16bit and float - Oh my! Join Gary Adcock for an enlightened explanation of the increasingly more complex and often illogical terminology used in HD and Digital Cinema Production. Leave with an understanding of how all of those terms and tools will be able to assist you during Cinema style production and delivery. This session is for anyone looking to advance their knowledge of modern camera and post needs. This session will cover a number of scenarios and a corresponding number of tools that are needed to cover this vast subject. Camera details will include RED, Viper, F23/35 and Phantom in addition to DPX workflows.

You want to sell advertising and sponsorships into your content, but it's not your area of expertise. Paul artfully covers everything you need to know to successfully pitch your content to an agency or marketer. Learn how to find and engage prospects with a professionally developed pitch. Understand how agencies work with clients and exactly whom you should pitch. Walk through a mock introduction call so you'll know just what to say. Understand the client's strategy by asking the right revealing questions so you can craft a proposal that gets to "yes!"

Your show is not finished until its been color corrected! Apple's Color is a professional color grading application that provides an exceptional range of tools for getting your show just right. In this session, we'll explore prepping a Final Cut Pro project for Color, the Color interface, the basics of reading Color's video scopes, correct under and over exposed footage, learn how to apply secondary corrections, use presets in the ColorFX room and finally how to get a project back to Final Cut Pro. Whether you're an experienced colorist, Final Cut Pro user or new to Final Cut Studio, this session will get you up and running with Apple's Color.

Coming Soon.

It’s enough of a chore capturing audio in the controlled environment of a studio, but out in the field negotiating your audio can be a major challenge. Many people struggle to record the best quality audio because of a lack of understanding of equipment and techniques. Find out how to capture the best possible audio in virtually any environment and compensate for room noise or outdoor complications like wind and weather. Covering microphones, peripherals and techniques, this session will help everyone improve their audio production skills.

A successful web video connects with the audience and brings them back to watch again. One way to raise the quality of our web video is through a strong graphical identity. This workshop focuses on techniques using desktop graphics tools as well as some essential design ideas. Learn what works (and what doesn’t) on the smaller screen.

Keying can be a tricky even if it’s shot right. Uneven lighting, DV’s 4:1:1 colorspace, and knowing exactly which filters to use are all things to consider. This session will go over the best methods and techniques to key footage using both Final Cut Pro and Motion.

Never ventured into using parent layers or expressions because they seem too complex and intimidating? Don't let it hold you back any longer! This beginner-friendly session will show you how easily animation can be achieved using these tools. Learn how they work, why they can be so powerful and sometimes easier to use than keyframes! In addition to saving you time and changing the way that you work, parenting and expressions can allow you to be incredibly creative. You'll also be directed to resources where you can buy scripts to do your work for you!

With all the modern advances in technology, you want to make sure that you can correctly monitor your content for its intended delivery. Come hear a Production and Post specialist offer an analysis on how different delivery methods for your content often decree very divergent needs for onset and post. This session is for anyone trying to better understand how to properly display video in a variety of delivery scenarios from broadcast to download.

If you don't have a marketing background or budget to increase exposure and engage your audience for your content, it's vital that you learn how to leverage the power of offline and online influence. First, Paul will help you learn some of the key ways in which offline techniques can direct online behaviors. Second, you'll learn the best ways to leverage the various social media tools. And, finally, through detailed case studies, you'll see how several startup publishers grew their audiences exponentially in only a few months by building widgets and unique tools, creating viral campaigns, tapping social communities, and empowering their most loyal users.

Final Cut Pro's browser is a more advanced database than people realize. Learn how to take control of hundreds or thousands of clips and find what you need fast. We will discuss clips' relationships to their source media, disconnecting & reconnecting clips, marking clips with markers, making subclips and restoring lost media. We will also go over online vs. offlining, and the oft-feared Media Manager.

After Effects gives the user many exciting ways to work with text in After Effects. This workshop will explore how to work with the text tools in After Effects as well as type brought in from Photoshop. You will learn how to quickly animate using presets and then how to create your own animations using text animators, selectors, and effects. Learn techniques such as text warping, moving text on a path, putting video into letters, and working in 3D space.

Coming Soon.

Whether you run a production company with clients or a department with internal customers, chances are they are asking you about podcasting. Just what do you need to know in order to service them? How do you price services? What are the pitfalls and traps? Bringing podcasting to your customers is not as simple as adding a line item to the rate card. This informative session will help you discover podcasting as a service.

Primary color correction is only a small fraction of the powerful toolset that Apple's Color possesses. In this session, we'll take a look at advanced color grading topics such as; Using the Secondaries and the ColorFX rooms in Color to arm you with powerful tools to perfect even the most complex of shots. Secondaries permit the control of part of a picture based on a key, a vignette or curves and the ColorFX room is a powerful tool for creating detailed and vivid “looks”. We'll also explore grade management and alternative Color workflows.

Looking to tie two of the most popular motion graphic tools together? The integration between Flash and After Effects is better than ever. Learn which tasks should be done in which application as well as how to seamlessly move between tools.

The DV shots don't match the archival footage. The flesh-tones don't match anywhere, and the sunset is far from dynamic. You're not really sure how to use the parade scope. This session will prime you to use the color correction tools in the most efficient way possible - bonus: you'll learn how the autocorrect features work.

Whether you are launching a new program, or looking for ideas to breathe new audiences into your existing podcast, this session will help you understand some practical publicity and public relations tips to gain exposure and build your audience. Learn how to leverage your content, pitch story ideas, use social media, and connect with key bloggers and/or directories to increase your podcast's visibility and fan base.

What is the difference between Print to Video and Edit to Tape? Quicktime vs. Quicktime Conversion? We will export a number of projects to Quicktime, tape and Compressor, and discuss the advantages of each, and what to look out for.

Alpha channels are the key ingredients to compositing. Learn everything about these sometimes misunderstood black and white marvels. In this session you will understand how to use alpha channels in a variety of compositing tasks.

Who wants to read a 1000 page manual? Confused by Marquee? This session will clue you in on how Marquee works - and help you get your text crawl, spin, extrude and fly in from infinity. Bonus: Super power titles with the Autotitler.

Lessons from the field on the equipment, software and technology that is currently available today for recording and encoding sound for audio and video podcast distribution. Also why 5.1 surround sound will be the future of the podcasting and home vid-on-demand industry.

Video Made on a Mac, the possibilities are expansive... especially when you have the right tools. This informative session focuses on how to tie Adobe and Apple software together into a cohesive workflow and offers great ideas to save time and improve your output.

This workshop will unveil Motion's powerful animation controls. We'll take a look at both Layer and Parameter behaviors and show you how quick and easy it can be to create sophisticated animations, and how to avoid some of the ""gotchas."" For frame-accurate animation you will learn about converting behaviors to keyframes and secrets of the Keyframe Editor, including interpolation methods and extending keyframe animations. Finally, you will also learn how behaviors and keyframes can be combined for the greatest control over animations.

Admit it. You pressed the button of the Advanced Animation Editor, looked at it... and never touched it again. This session will teach you when to use it, how to use it, and what sort of hidden tricks will turn your Avid into a smarter keyframing machine.

Are your current audience traffic statistics leaving your show flat? In this session, find out how to make a mark and expand your viewers and listeners by applying proven marketing concepts to "new media" and podcast business models. Hear real world examples and tips on how to approach potential partners, leverage your assets, and how to implement these strategies to achieve a record audience almost instantly.

For the past few years it seems like the only thing people have been talking about is tapeless acquisition. While tapeless production and post has proved to be powerful, backup and media management in tapeless workflows is often neglected. In this session we'll explore basic backup strategies for formats like P2, XDCAM/XDCAM EX, RED and others. We'll also discuss SAN and network workflow solutions, automated backup and archive solutions. Don't let your next tapeless project fail due to poor backup and media management!

Do you want to take rendering speeds from slow to supersonic? Learn to render faster and with greater consistency. This session will also cover how to pre-render and harness the power of proxies. By the end of this class you will be on your way to getting more done and mastering the render queue’s many options.

We all know that good audio can take your project to new heights. This session will cover the ins & outs for mixing the audio on your Avid system with the tools you have available, including the EQ Tool and the Audio-Suite Plug-ins.

How can a blog help you build an audience? Learn from an experienced podcaster as he shows you secrets to expand an audience and capture mindshare. There are a wealth of tools and platforms on the market that makes blogging easy. Learn strategies to create a successful blog and see how to turn your audience into fans, then fans into a community.

Shooting film is beyond the means of many productions but that shouldn't stop you from learning how to manipulate your video to look more like film and give it a richer and more dramatic look. In addition to exploring built-in tools and effects we will explore some of the third party plug-ins that help create a ""film look"" and give your videos better production value.

Whether you're using DV, HDV or uncompressed, we will look at some of the best fonts, colors & techniques for getting the best quality titles for your projects. This class will cover the fundamentals of typography, and is aimed at any beginner, whether you use Final Cut Pro, Avid, Motion, After Effects or anything else.

Face it, Media Management is about survival in the edit room. Being able to find footage you didn't use, being able to find footage you can delete, and being able to back up only the media you need is a bit daunting. Precomputes, Reference Files and Smarter Bin views will all be covered in this exciting seminar.

Learn the latest on RSS distribution, video aggregation, widgets, live feeds, SMS content, and more in this overview of things you can do to distribute your content for virtually no money. Moreover, learn some cool guerilla marketing angles to promote your podcast. Also discussed are the turn-key ways in which to track viewership and get data on your audience which is essential for sponsorships.